Evertech Ebook Shop

The brief

At Evertech IT we sell practical Bangla ebooks on Facebook marketing and online sales. The shop is deliberately simple: a few products, an aamarPay checkout, and the PDF download link arrives as soon as payment goes through. Most buyers come from a Facebook ad, on a phone.

It worked — but it wasn't selling as well as it should. So before touching a line of code, I ran on it exactly what I offer clients: a free site check, as a real buyer would use it.

What the check found

I went through the homepage, every product page, the cart and checkout, the contact and error pages, on desktop and on a phone, and logged 21 issues, each ranked by how much it was costing:

• Buyers got stuck. There was no way to reach checkout from the cart, changing a quantity could crash the cart until you reloaded, and the line price didn't update when it changed.
• The shop looked half-finished. Missing images showed as blank boxes, and every product carried the same hard-coded six-star rating.
• The words worked against us. A mix of Bangla and generic English copy, and an FAQ that promised payment methods checkout didn't offer.
• Ad tracking was blind. The Meta Pixel only counted page views, so Facebook couldn't learn who added to cart or started checking out.

What I changed

• A homepage that says what we sell. A Bangla headline and one-line pitch, three trust points — instant download, secure payment by bKash and mobile banking, readable on phone and computer — and a single button down to the books.
• Product cards built for one decision. A discount badge, the price with the saving spelled out, one clear "এখনই কিনুন" (buy now) button and a smaller add-to-cart one. The fake stars are gone.
• Buy Now and Add to Cart that can't misfire. Each button locks while its request runs, so a double tap can't add a book twice. Once a book is in the cart, its button turns into "কার্টে আছে · চেকআউট" (in your cart · check out).
• A cart that leads somewhere: items, a total, and a checkout button.
• A phone layout made for scrolling, with one compact row per book.
• A three-step "how to buy" — choose, pay, download — and a Bangla FAQ that matches how payment and delivery really work.
• Under the hood: the page is marked up as Bangla with a proper Bangla display font, gains a meta description, and drops two unused libraries and an old script. The Pixel now reports add-to-cart and checkout, so the ads can optimise for buyers, not visitors.

How it was checked

The new buy flow was covered by 221 automated checks at phone and desktop sizes: adding, double-tapping, buying something already in the cart, removing, emptying the cart, the totals, and that every product fits a phone screen with no sideways scrolling.

Why it's here

This is the free site check, shown on our own shop. Every client check follows the same path — use the site like a buyer, rank what's costing you, then fix it for a fixed price — and this is what the result looks like.

Outcome

Issues found and ranked

21

Automated checks passing

221