Expert365

The brief

Expert365, based in Docklands, Melbourne, uses patented AI, IoT, and cloud technology to monitor and disinfect drinking water in rural communities — and turns the result into verified carbon avoidance. Its work is concrete and measurable, but the homepage needed to show that quickly, to utilities, partners, and funders.

In 2026 I redesigned the homepage around one idea: lead with the evidence.

What changed

• A clear opening. "Intelligent Water. Measurable Impact." with two simple next steps — explore the solutions, or see why Expert365.
• The numbers up front. Villages live, people served, schools connected, and the carbon registry sit right under the headline, with a "Live control room feed" panel beside it.
• An impact section that reads at a glance. Water disinfected per day, population served, carbon avoided — laid out as a clean grid instead of paragraphs.
• Three solutions, one story. Tank365, Carbon365, and water-quality measurement as matching cards, each with a short explanation and a link through.
• Why it matters, and why trust it. Short sections on what digitised water monitoring makes possible, and the field record behind it — 30 seasons of data and over 42 million data points.

Under the hood

The existing WordPress site with WPBakery, so the team can keep editing pages the way they already do. The redesign works on phones as well as large screens.